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As restaurant and retail businesses continue to open and evolve, you're probably thinking about how to keep your business relevant. That is one question industry leaders were discussing at the recent Restaurant and Specialty Retail Summit presented by Streetsense, Seyfarth Shaw, and CohnReznick. We wanted to relay our takeaways from that discussion to support your efforts to ensure the long-term success of your business.
Show and Tell
Consumers want to sense your passion in what you do. They want to see craftsmanship and quality. They want to know your story and that of your products - and they want to know that you care about how you impact the world around you. Show them with your words and presentation and through community and industry engagement.
Delivery Expected
Consumers want your products delivered to them and increasingly expect this service. Consider working with one delivery company and integrating their service with your POS to make the process as painless as possible. Apply for EMMS' Technical Assistance Grant program to help cover associated costs.
Data-Driven Choices
Make informed choices about your business with data. Your POS system contains a wealth of information about consumer preferences that can help you better operate and market your business. Google Analytics offers another trove of consumer information. Following similar businesses and noting what they do well and what they struggle with can also help you distinguish your business.
Experiment
Knowing your business numbers and industry trends, experiment with new ideas and products. Being open to change and willing to try new things allows for growth. By encouraging ideation and creation, you can also engage employees and support their development, which will likely benefit your business as well. Cultivating human capital is essential to the success and longevity of your business.
Online Accessibility
Operating in a historic district, you have navigated the challenges of making your business physically accessible, but have you also made it accessible online? ADA compliance applies to both spaces, and it certainly makes sense in terms of hospitality and sales. Everyone experiences disabilities at some point in their life, whether by accident or age. Why not reach more people by making your online presence accessible too?
Find more industry insights and support through our Business Resources page.
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